Traveller Campaign

The Chin Chin Sydney Traveller campaign was created to target tourists in Sydney.

What better way than to invite them to an experience that etches into their memory.

But how to spread awareness and get them to visit?

Through a strategic partnership with local hotels, an invitation card with a secret message for the traveller on the back would be planted in the key card holders  of the hotel rooms. This would help generate brand awareness and create a positive association. Finding these cards unexpectedly would also create a sense of curiosity and excitement.