An Integrated marketing awareness campaign designed to promote a new chemistry of cosmetics course to students from non science background.

The idea consisted of creating 2-3 eye-catching print ads that would attract attention from new students that had an interest in skin care and cosmetics regardless of their field of study.

A QR code on all the prints would take them to the ‘landing page’ which was the course description.

Finally, a strategic placement of a calendar reminder button was suggested to be placed on the landing page, to ensure instant recall and action while enrolling.

Result: An increase in 40 new student enrollments from non science background.