Windex - For the Cleanest Glass
Integrated Advertising
Outdoor/Poster
Insight: A spectacularly clean glass door/window can often become invisible to spot with the naked eye.
Big Idea: Humour + relatable pet moment to dramatise the effects of a product benefit.
I used the “let the solution create a new problem” tactic from the Deck of Brilliance to ideate this concept.
Image generation tool from Chat GPT helped with the visuals.
A playful twist on forensic drama meets spotless cleaning. This speculative ad imagines a break-in so clean, even detectives are baffled. Inspired by true crime visuals (Courtesy of Chat-GPT) and dry humour, the ad positions Windex as the ultimate glass cleaner. Leaving no trace behind.
