Burger King - Fire is Better

What is the best way to cook a burger?

Everybody knows that burgers taste better when cooked over a flame grill.

This conceptual campaign reignites Burger King's iconic flame-grilling legacy. By blending nostalgic elements with modern design, it emphasizes the brand's commitment to authentic, flame-grilled flavor. The visuals and messaging are crafted to resonate with both longtime fans and new customers, reinforcing Burger King's position as a leader in quality and taste.

Challenge: Set burger king apart from the competition using the ‘flame grilling since 1954’ positioning.

Message/Idea: Fire is better. Flame grilling is the best way to enjoy a burger.